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You’re creating content. That’s great. But guess what? About 60 per cent of content produced by brands is declared to be irrelevant, poor or failing to deliver, according to Havas Group’s 2017 Meaningful Brands study. If that’s not enough, here’s a bigger wake-up call: people will not care if 74 per cent of the brands…

Content recommendation or content discovery networks are usually sponsored links to content that’s been created to sell a product or a service. Links such as ‘Sponsored Content’, ‘Around the Web’ or ‘Recommended for You’ that appear at the end of an article are organic, and valuable real estate for advertisers. They also enable publishers to…

Each second of every day, about 59,394 Google searches take place, 7,553 Tweets are posted, and 772 Instagram photos are uploaded. In a world that’s exploding with myriad types of content, how does your creation find an audience? Even if you cast your net wide and spread your content marketing efforts across the World Wide…

Native advertising is all around you, and it has become a catchall in the digital advertising ecosystem globally and in India. In essence, native ads blend in seamlessly with editorial content, matching the form and feel of the publishers on which they are run. It’s a win-win: for the audience who find traditional advertising annoying,…

Native advertising has rapidly gained popularity among both publishers and advertisers because of its ability to satisfy the needs of both sides. Think about this: publishers are always on the hunt for the best way to monetize their content on their websites and advertisers are always seeking new, less-intrusive ways to reach their target audience….

Native advertising is one of the hottest trends in marketing and advertising today. It has not only emerged as a new source of advertising revenue for publishers, but also an exciting new way for marketers to engage with consumers. A native ad, essentially, is paid content disguised as organic content. Why go native? Native ads…

The evolution of the Internet and the rise of new platforms—including social media—have transformed how we find and consume content. If you think about traditional search, you’ll know it involves navigating through myriad sites and pages. It requires you to either know what you’re searching for, or rely on other people to find what you…

Content marketing today is an essential component a brand’s overall marketing strategy. But there is still speculation on what works, how it works, and the results it can produce. So before you embark on your next campaign, read this. 1. My customers care about my brand Your customers lead busy lives and they won’t necessarily…

Content marketing is quickly gaining prominence; allowing marketers to flex their muscles with crisp content creation. But content can prove to be a recipe for disaster if it’s not done right. Just creating content is not enough. Content is a critical component of your overall digital marketing strategy, which is why it’s absolutely essential that…