Platform Analyst (Trader)

Zirca Digital Solutions Pvt. Ltd

Zirca is an independent digital media and Content Solutions that helps advertisers achieve digital excellence via advertising & content solutions. We create value through our three verticals; Representation – We have partnered with some of the leading Indian & global publishers and have enabled them to monetize their digital assets through digital media and sales evangelizations; Platforms – We handle revenue monetization for single channel platforms to achieve client objectives & Brand Solutions – This focuses completely on building content as a mean of brand communication. It provides bespoke content-led solutions to brands.

Zirca Current Partnerships:
Representation:
Microsoft, Economist Group, FastCompany, Inc.com & Dailymail
Platforms: MediaMath, Outbrain and Adform

Reports to: Platform Strategy Head

Department: Zirca Platforms – Programmatic

Region: Regional

MediaMath Overview:

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video, and mobile media.

TerminalOne, MediaMath’s enterprise-class software platform, has driven breakthrough results for dozens of agencies, hundreds of the world’s leading brands, on thousands of worldwide campaigns.

Responsibilities:

  • Assist in guiding clients to execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
  • Monitor and manage all aspects of top tier client performance, actively teaching clients how to best drive their business goals via the TerminalOne technology.
  • Establish a consistent and collaborative MediaMath presence and act as the primary point of contact for assigned clients; escalate, track and solve client issues
  • Become resident expert at using TerminalOne, MediaMath’s media trading platform
  • Implement and launch campaigns on TerminalOne to ensure alignment with all requirements, constraints, and objectives
  • Establish a positive working relationship with clients
  • Assist in guiding clients to execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
  • Partner with clients to understand end clients’ business goals, marketing objectives, and competitive constraints
  • Assist in the design and champion innovative, sophisticated strategies and media tactics that uniquely deliver against end-client goals and enable agency partners to deliver exceptional value to their clients
  • Internal reporting to team of marketplace learnings and client requests to inform product development
  • Build upon internal KnowledgeBase of TerminalOne best practices
  • Understanding the online media marketplace: who is our competition: what is their approach and value proposition?
  • Contribute to weekly, monthly, and annual client insights and strategy reports

Qualifications:

  • Bachelor’s degree; (Preferably in quantitative discipline Mathematics, Economics, Engineering, Statistics, Physics, etc.)
  • 1-3 years of experience in online advertising account management, marketing consulting and/or brand management or yield optimization
  • Strong communication skills; personable; charismatic
  • Experience with marketing campaign design, campaign management, and analysis preferred
  • Knowledge of the online media business and underlying technology and research.
  • Strong analytical skills. Must be comfortable with MS Excel, data analysis, and internet technologies.
  • Effective time management skills – ability to prioritise and meet deadlines.
  • Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done
  • Excellent listening, negotiation, presentation, written and verbal communication skills
  • Comfortable working in a fast-paced, demanding, and fun entrepreneurial environment

Job Features

Job TypeFulltime
RegionRegional
Reports toPlatform Strategy Head
Department

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