LV Krishnan associates with Zirca as an independent board of director

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LV Krishnan associates with Zirca as an independent board of director


August 10, 2017

He will continue with his current responsibility with TAM India

Zirca, a digital solutions company, has made TAM India’s CEO LV Krishnan an independent board of director, while he will continue with his current responsibility with TAM India. Krishnan will work closely with the Zirca board members, Neena Dasgupta, Karan Gupta and their team.

"It is a matter of utmost pride for us to have LV Krishnan join Zirca’s Independent Director. In the past few years, we have become a rapidly growing organization and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired LV Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, Krishnan’s leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company,” said Ashok Kumar Gupta, chairman, Zirca.

"In the age of IOT, VR and AI, the importance of CI (Consumer Intelligence) is a need of the hour. Zirca has stood for break through innovations in products delivered on the Digital platform. TAM has always underlined the importance of intelligence from audience behaviour and AIS data sets as a core delivery in a fast changing media landscape. My decision of joining the Zirca Board, came from the sheer inspiration of amalgamating knowledge of years of video content consumption dissection and data powered from TAM with cutting edge technology, tools of Zirca. This will create a revolutionary process for dissemination of well-targeted messages in Digital Platforms to deliver superior experience, ROI to advertisers and content creators,” added LV Krishnan.

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