Content and Brand Solutions

Content and Brand Solutions

The Internet has made online publishing a level playing field for marketers and publishers alike. Marketers are no longer dependent upon publishers to reach its consumers, and are using new innovative ways to educate them, create awareness, and engage in conversations with them.

Every brand has interesting stories to tell. Today, over 88% of businesses are using content to share their stories with consumers. We help brands identify these content opportunities, and create stories based on consumers' content consumption habits across various online platforms.

Content Marketing Agency India

Content Strategy

Our understanding of digital content usage and consumer psychographics is based on a detailed survey across multiple cities. Equipped with these research findings, we develop content strategies in line with your marketing objectives. Our Content Strategists conceptualize and produce compelling brand stories for you aligned with your brand's message in the form of articles, infographics, slide shows, case studies, product and testimonial videos, whiteboard videos, and many more content formats.

Content Media Planning

Our publisher alliances team, together with our media planning team, provide you the best digital media mix to reach your consumer segment.

Content Marketing Agency Singapore
Content Development Agency India

Content Creation and Curation

We create win-win situations for both publishers and marketers by constructing engaging content tailored specifically for their target market. Our team of experienced editors, content writers, visualizers, videographers, and graphic designers lend their expertise to produce content suitable for a multitude of platforms.

ContentDB

ContentdB

Asia’s First Integrated Native Advertising Management Platform, ContentdB helps marketers run global content campaigns using multiple networks—such as Taboola and Outbrain—and premium digital publishers at a minimal cost. And, you can monitor campaign performance across all channels from one comprehensive dashboard.
Find out more about its suite of power-packed features here.

contentiq-logo

ContentiQ

A pioneering tool for media planners and advertisers, ContentiQ enables brands to create digital content matching the identities, needs and preferences of their target audience. It mines primary research, behavioral data and panel data to match content with the right publication portal so that it reaches the right audience with minimal effort. A Zirca product, it was created with the intent of fundamentally reorienting the way content creation is approached and deployed.

ContentiQ answers four key questions:

Who are we talking to?
What content do they prefer?
What destinations do they frequent?
How do we measure destination relevance?

Backed by first-of-its-kind research commissioned by Zirca and conducted by IMRB, ContentiQ examines audience archetypes revealng personality traits, interests and triggers that motivate online behavior. Essentially, it equips you with insights that allow for the creation and placement of content so as to facilitate maximum exposure and engagement.

Find out more about its suite of power-packed features here.

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