Our unrivalled understanding of the consumer
is delivered by Zirca’s unique assets
An interplay of three key exciting disciplines that combine scientific method and artistic inspiration to deliver standout outcomes for brands
Understanding mindsets and triggering emotional responses with content strategy that CONNECTS
Amplifying reach and ROI with a proprietary content management tool that EVOLVES your campaign
Archetype Indicator
The power of ConsumeriQ personified
Archetypes give our brand, creative and media teams a humane and psychographic view of audiences. This insight is an important step beyond defining consumers by demographics and behaviours. Working with Zirca, brands use the Archetype Indicator to identify archetypes and create compelling, differentiated conversations with their consumers.
Our digital solutions are underpinned by our second asset, extensive media and platform experience driven by our varied and long standing partnerships with publishers, platforms, brands and agencies
Monetizing multi-channel digital assets in India and beyond
Scaling up search and programmatic campaigns
Leveraging media partnerships to deploy campaigns
Turning consumer data into digital delight
“A team with high energy, which ensures professional commitments. A team of hard-working executives, confident enough to discharge their duties, to the best accomplishment of client’s corporate objectives. All the best, Zirca!”
Latish NairChief Digital Officer : Mediacom
Meet our guiding lights whose wealth of experience, vision and drive has made Zirca a force to be reckoned within the media space.
Read more at Humans of Zirca
Ashok Gupta
Chairman
A visionary with over 3 decades of experience across Real Estate, Banking, Mining, Marketing & Advertising, Dr. Ashok has served on the boards of several companies and non-profits. His entrepreneurial spirit, business acumen and ethical values are the driving force behind Zirca Digital Solutions.
Karan Kumar Gupta
Managing Director
Karan is one of the youngest entrepreneurs to make a mark across diverse sectors including Media, Advertising and Real Estate. Under his watch, Zirca went from a representation-only organisation to an award-winning digital company. In 2019, Karan made it to Impact Magazine’s 40 Under 40 list in the Indian Media, Marketing & Advertising domain.
Neena Dasgupta
CEO & Director
Neena is a true trail-blazer in Digital Media and Advertising, who packs over 20 years of experience building organisations. Having nurtured Zirca into a multi-million dollar enterprise, she has been featured among Impact Magazine’s 50 most influential women in 2019.
Our inspirational thinking drives greater efficiencies, effective results and competitive advantage
Be inspired here
Connect to Zirca’s strategic and creative expertise within 24 hours
MUMBAI
Zirca Digital Solutions Pvt. Ltd. B/3 Kaledonia,
3rd Floor, Sahar Road, Andheri [E], Mumbai 400069.
Contact: +91 22 6666 5100 | info@zirca.in
SINGAPORE
Zirca Digital Solutions Singapore Pte Ltd,
26, Eng Hoon Street, Singapore 169776