Zirca blogs

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ZIRCA wins big at Employer Branding Awards 2017

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Zirca Digital Solutions, a global digital solutions company, emerges as one of the top employer brands in the country, winning two awards at the recently concluded 11th Employer Branding Awards…

Crafting native content that connects with the audience

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Content today is a nuanced value proposition. It’s about giving your customer the information and insights they’re looking for while guiding them towards making a potential purchase. Native advertising is,…

The Role Of Gut In Content Advertising

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Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer attention has gotten very expensive.…

Building Your Content Research Tool Box: The Essentials Every Marketer Needs

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We create and consume content every single day. But content marketing is not something one does without a purpose. A content marketing strategy ensures you create and distribute valuable, relevant…

Programmatic Advertising: The Key to Success for Nonprofits

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When it comes to nonprofit organisations, marketing involves more than just branding. In this case, there’s a specific cause being talked about, and a singular purpose to the organization that…

Digital Platforms And Technologies You Need To Adopt In 2020

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It’s not just your calendar that’s changing, people are changing too. And with them change their needs you need to assess (and meet). That means keeping an eye on how…

5 Ws & 1 H: Your Checklist For Content Marketing

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Looking to improve your brand exposure and generate new leads? Well that’s what marketing experts are for, but there are a few steps you can follow in a cash crunch.…

How Covid-19 Has Changed The Future Of Digital Marketing

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Earlier this year at the Discover Martech Virtual Event, discussion abounded on the future of marketing, in the wake of the COVID-19 scenario. Marketing is obviously always evolving, but it’s…

How Covid-19 Is Boosting Influencer-Led Marketing

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An epidemic and the changes it brings may seem like it would decimate the unattached influencers in the market. However, as many recent social media viral hits have shown, this…

Four Critical Learnings For Content Marketers In The Time Of Covid-19

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There’s no handbook for creating brand content during a pandemic. It’s not anyone’s specialty, and it’s the sort of thing that marketers are figuring out as they go along. Which…

How Digital Marketing Will Change After The Coronavirus Pandemic

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During the first few weeks of this epidemic, everything was out of sync. People were forced to work from home or getting fired, the stock market was crashing, stores shut,…

Using Pull And Push Marketing To Your Benefit

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Thanks to the ongoing epidemic, there is a lot of instability in the current business environment. As such, branding, content marketing, and thought leadership have never been so important. Thanks…

Companies Need To Adapt To Digital Marketing To Survive COVID-19

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Right now, we’re in the midst of a global pandemic. Most everyone is confined to their homes, as governments attempt to halt the Coronavirus in its tracks. What that means…

3 Content Marketing Lessons To Take To Heart In 2020

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Between Google BERT (a natural language processing engine), voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they…

Content Marketing Isn’t Enough, You Also Need Content Strategy

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Content marketing has changed greatly from what is used to be decades ago. Back then, you accepted ads as part of a service, because they were in moderation. Now, consumers…

The Biggest Social Media Trends Your Brand Needs To Adopt

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We often think of digital marketing as a singular entity, but we often forget that social media often vastly differs from the rest of the Internet when it comes to…

Creating breakthrough content without breaking the bank

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Content marketing is a highly effective avenue to pursue when it comes to digital marketing. Any business can use this to reach potential customers, just by focusing on telling them…

Viral Marketing: The Confluence Of Art And Science

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Before you begin crafting your content marketing plan for 2020, there’s one thing you need to think carefully about. How do you go about crafting content that draws people in?…

How Artificial Intelligence Will Change Digital Marketing As We Know It

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Artificial Intelligence was one of those buzzwords in 2019 that everyone was throwing around, whether it fit or not. Yet, the magic of AI does actually have a lot of…

Numbers Don’t Build Brands, People Do

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For decades there has been a fairly standard formula for marketing. We group our potential customers by demographics like age and gender, fire the same message out to the most…

An ode to Carl Jung

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My first blog on Jung and its not even his birthday (26 July, 1875)! No, I am not batty, just wanted to wish everyone a happy 2020 with an ode…

Three Core Digital Marketing Values To Remember In 2020

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With a new year, not to mention a new decade, there’s got to be a shift in marketing strategies being adopted. Methods from the 2000’s may be time-tested, but they’re…

Why great storytelling isn’t enough

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An oft-repeated quote by digital marketers is that, “Content is king but engagement is queen, and the lady rules the house.” It’s obvious when you think about it really; no…

The Future Of Search – Part II

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In our previous post, we discussed how search is no longer confined to your desk or to your pocket. How we use search today is largely dictated by the devices we…

The Future Of Search – Part I

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Search is changing in dramatic and exciting ways. Once a function limited to a text box on a web page, search, today, is integrated into apps, websites, and devices, ranging…

The Key To Leveraging Native Ads In 2018

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Native advertising has quickly and steadily become a key source of revenue for publishers and a must-have tactic for advertisers trying to reach their target audience. But delivering impactful native content means…

The Secret Content Marketing Ingredient: Personalization

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Netflix revealed its users lose interest in as little as 60 seconds if they aren’t presented with relevant, personalized and engaging recommendations. The company said it could lose more than…

The Essential Guide To Display Advertising

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Everywhere you look online, you’ll find display ads. Display ads—also known as banner ads—appear above, below, alongside and even in the middle of webpage content. It’s a form of online…

Simplifying Psychographics For The Data Age

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Say you own a women’s accessories brand, and as any savvy marketer knows, you shouldn’t send the exact same communication to different customers. So you decide to segment your audience…

Programmatic Native A Powerful Tool For Advertisers

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Native advertising has already proved to be one of the most effective ways of engaging a brand’s audience in an advertising context. Since native ads are designed to blend into the existing…

The Biggest Trends Redefining Programmatic Advertising

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One of the most exciting things about the programmatic advertising ecosystem is that it never stands still. And 2018 is not going to be any different. It’s set to be…

Unlock Your Business Potential With Search

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Today, we live in a digital-first world, which changes by the nanosecond. And, search is no different. Search is no longer just a ‘text box’; it’s much more than that.…

A Primer On Data Management Platforms

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In programmatic ad buying, advertisers are able to run their campaigns through ad networks, ad exchanges, and demand-side platforms (DSPs). A data management platform (DMP) plays an important role in that it…

The Insider’s Guide To Understanding Demand-Side Platforms

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In our previous posts, we explored the importance of programmatic buying and the types of programmatic deals that are possible. Now, in this post, we take a closer look at the role of demand-side…

The Beginner’s Guide To Paid Search Advertising

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Paid search advertising allows you to be seen by people at the very moment that they’re searching on the web for products and services you offer. The best part—you only…

Using Psychographic Data To Maximize Your Content Marketing Efforts

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In our previous post, we discussed the importance of having a data-led content marketing approach and some types of data to track and why. Data is indeed an essential ingredient…

How Data Is Critical For Content Marketing Success

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From blog posts and videos to social media posts and infographics, there is a lot of content out there. But is it all engaging? The secret of great content lies…

Visual Content Marketing Is Your Secret Weapon

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Visual content marketing uses the power of design to present content in a format that’s attractive, stimulating and engaging. It makes it easier for your audience to digest the information…

The Essential Elements of a Content Marketing Strategy

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We create and consume content every single day. But content marketing is not something one does without a purpose. A content marketing strategy ensures you create and distribute valuable, relevant…

Why you need a content marketing strategy now?

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As the content marketing landscape evolves rapidly, it’s hard to know what you’re doing right and what you’re missing. It’s time to pause and think about the “why” of it…

The Beginner’s Guide To The Types Of Programmatic Advertising

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Programmatic advertising is projected to be a game-changer for digital advertising globally. Now, before we dive into the types of programmatic deals possible, let’s understand how programmatic differs from traditional…

Introduction To Programmatic Advertising

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Programmatic advertising promises to make advertising more targeted and relevant, while simultaneously making the media buying process more efficient. Programmatic combines the power of technology and data to automate the…

Content: The Bridge Between You And Your Audience

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In today’s digital landscape there’s a massive amount of content being created and shared online every day. Consumers who’re already leading hyper-connected, mobile-first lifestyles are becoming much better at filtering…

Meet ContentdB: Asia’s first integrated native advertising management platform

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As content marketing gains momentum, it’s no longer enough to have a piece of content on your website or blog and hope your target audience finds it. That’s where content…

Top 9 content marketing best practices to emulate in 2017

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You’re creating content. That’s great. But guess what? About 60 per cent of content produced by brands is declared to be irrelevant, poor or failing to deliver, according to Havas…

5 benefits of using content discovery networks

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Content recommendation or content discovery networks are usually sponsored links to content that’s been created to sell a product or a service. Links such as ‘Sponsored Content’, ‘Around the Web’…

5 types of content that people love to share

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Each second of every day, about 59,394 Google searches take place, 7,553 Tweets are posted, and 772 Instagram photos are uploaded. In a world that’s exploding with myriad types of…

4 Reasons Why You Need To Leverage The Power Of Native Advertising

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Native advertising is all around you, and it has become a catchall in the digital advertising ecosystem globally and in India. In essence, native ads blend in seamlessly with editorial…

Six Types Of Native Ads To Know

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Native advertising has rapidly gained popularity among both publishers and advertisers because of its ability to satisfy the needs of both sides. Think about this: publishers are always on the…

Why you need to wake up to native advertising

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Native advertising is one of the hottest trends in marketing and advertising today. It has not only emerged as a new source of advertising revenue for publishers, but also an…

How To Scale Your Content With Content Discovery Platforms

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The evolution of the Internet and the rise of new platforms—including social media—have transformed how we find and consume content. If you think about traditional search, you’ll know it involves…

9 Content Marketing Myths That Need Your Attention Now

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Content marketing today is an essential component a brand’s overall marketing strategy. But there is still speculation on what works, how it works, and the results it can produce. So…

Top 7 Things You Must Do In Content Marketing

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Content marketing is quickly gaining prominence; allowing marketers to flex their muscles with crisp content creation. But content can prove to be a recipe for disaster if it’s not done…

Why Content Marketing matters now more than ever

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To understand how and why content marketing matters today, you need to understand what it can do for your brand, who your target audience is, and your content objective. Additionally,…

10 reasons why your brand needs content marketing

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We live in an age where creative content rapidly spirals into a whirlpool of virality, grasping attention across social media platforms in a matter of minutes. In today’s increasingly competitive…

Top 11 Digital Marketing Trends To Look Out For In 2017

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There’s always something new stirring up the constantly evolving word of digital marketing. From the wide pool of emerging trends we’ve pulled put a few that will rule the roost…

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