Zirca blogs
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How Covid-19 has changed the future of digital marketing
Earlier this year at the Discover Martech Virtual Event, discussion abounded on the future of marketing, in the wake of the COVID-19 scenario. Marketing is obviously always evolving, but itâs likely to take on a few unique traits now Mark Bornstein, VP Marketing at ON24, has some ideas about this Whatâs the situation right now?
An Empirical Study of Web Cookies
An epidemic and the changes it brings may seem like it would decimate the unattached influencers in the market. However, as many recent social media viral hits have shown, this could be the start of influencers spearheading awareness and marketing efforts for brands, according to Alchemy Groupâs Dharika Merchant.
Programmatic Advertising: The Key to Success for Nonprofits
When it comes to nonprofit organisations, marketing involves more than just branding. In this case, thereâs a specific cause being talked about, and a singular purpose to the organization that benefits society at large.
Zirca Digital Solutions, a global digital solutions company, emerges as one of the top employer brands in the country, winning two awards at the recently concluded 11th Employer Branding Awards…
Content today is a nuanced value proposition. Itâs about giving your customer the information and insights theyâre looking for while guiding them towards making a potential purchase. Native advertising is,…
Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer attention has gotten very expensive.…
We create and consume content every single day. But content marketing is not something one does without a purpose. A content marketing strategy ensures you create and distribute valuable, relevant…
When it comes to nonprofit organisations, marketing involves more than just branding. In this case, thereâs a specific cause being talked about, and a singular purpose to the organization that…
Itâs not just your calendar thatâs changing, people are changing too. And with them change their needs you need to assess (and meet). That means keeping an eye on how…
Looking to improve your brand exposure and generate new leads? Well thatâs what marketing experts are for, but there are a few steps you can follow in a cash crunch.…
Earlier this year at the Discover Martech Virtual Event, discussion abounded on the future of marketing, in the wake of the COVID-19 scenario. Marketing is obviously always evolving, but itâs…
An epidemic and the changes it brings may seem like it would decimate the unattached influencers in the market. However, as many recent social media viral hits have shown, this…
Thereâs no handbook for creating brand content during a pandemic. Itâs not anyoneâs specialty, and itâs the sort of thing that marketers are figuring out as they go along. Which…
During the first few weeks of this epidemic, everything was out of sync. People were forced to work from home or getting fired, the stock market was crashing, stores shut,…
Thanks to the ongoing epidemic, there is a lot of instability in the current business environment. As such, branding, content marketing, and thought leadership have never been so important. Thanks…
Right now, weâre in the midst of a global pandemic. Most everyone is confined to their homes, as governments attempt to halt the Coronavirus in its tracks. What that means…
Between Google BERT (a natural language processing engine), voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they…
Content marketing has changed greatly from what is used to be decades ago. Back then, you accepted ads as part of a service, because they were in moderation. Now, consumers…
We often think of digital marketing as a singular entity, but we often forget that social media often vastly differs from the rest of the Internet when it comes to…
Content marketing is a highly effective avenue to pursue when it comes to digital marketing. Any business can use this to reach potential customers, just by focusing on telling them…
Before you begin crafting your content marketing plan for 2020, thereâs one thing you need to think carefully about. How do you go about crafting content that draws people in?…
Artificial Intelligence was one of those buzzwords in 2019 that everyone was throwing around, whether it fit or not. Yet, the magic of AI does actually have a lot of…
For decades there has been a fairly standard formula for marketing. We group our potential customers by demographics like age and gender, fire the same message out to the most…
My first blog on Jung and its not even his birthday (26 July, 1875)! No, I am not batty, just wanted to wish everyone a happy 2020 with an ode…
With a new year, not to mention a new decade, thereâs got to be a shift in marketing strategies being adopted. Methods from the 2000âs may be time-tested, but theyâre…
An oft-repeated quote by digital marketers is that, âContent is king but engagement is queen, and the lady rules the house.â Itâs obvious when you think about it really; no…
In our previous post, we discussed how search is no longer confined to your desk or to your pocket. How we use search today is largely dictated by the devices we…
Search is changing in dramatic and exciting ways. Once a function limited to a text box on a web page, search, today, is integrated into apps, websites, and devices, ranging…
Native advertising has quickly and steadily become a key source of revenue for publishers and a must-have tactic for advertisers trying to reach their target audience. But delivering impactful native content means…
Netflix revealed its users lose interest in as little as 60 seconds if they arenât presented with relevant, personalized and engaging recommendations. The company said it could lose more than…
Everywhere you look online, youâll find display ads. Display adsâalso known as banner adsâappear above, below, alongside and even in the middle of webpage content. Itâs a form of online…
Say you own a womenâs accessories brand, and as any savvy marketer knows, you shouldnât send the exact same communication to different customers. So you decide to segment your audience…
Native advertising has already proved to be one of the most effective ways of engaging a brandâs audience in an advertising context. Since native ads are designed to blend into the existing…
One of the most exciting things about the programmatic advertising ecosystem is that it never stands still. And 2018 is not going to be any different. Itâs set to be…
Today, we live in a digital-first world, which changes by the nanosecond. And, search is no different. Search is no longer just a âtext boxâ; itâs much more than that.…
In programmatic ad buying, advertisers are able to run their campaigns through ad networks, ad exchanges, and demand-side platforms (DSPs). A data management platform (DMP) plays an important role in that it…
In our previous posts, we explored the importance of programmatic buying and the types of programmatic deals that are possible. Now, in this post, we take a closer look at the role of demand-side…
Paid search advertising allows you to be seen by people at the very moment that theyâre searching on the web for products and services you offer. The best partâyou only…
In our previous post, we discussed the importance of having a data-led content marketing approach and some types of data to track and why. Data is indeed an essential ingredient…
From blog posts and videos to social media posts and infographics, there is a lot of content out there. But is it all engaging? The secret of great content lies…
Visual content marketing uses the power of design to present content in a format thatâs attractive, stimulating and engaging. It makes it easier for your audience to digest the information…
We create and consume content every single day. But content marketing is not something one does without a purpose. A content marketing strategy ensures you create and distribute valuable, relevant…
As the content marketing landscape evolves rapidly, itâs hard to know what youâre doing right and what youâre missing. Itâs time to pause and think about the âwhyâ of it…
Programmatic advertising is projected to be a game-changer for digital advertising globally. Now, before we dive into the types of programmatic deals possible, letâs understand how programmatic differs from traditional…
Programmatic advertising promises to make advertising more targeted and relevant, while simultaneously making the media buying process more efficient. Programmatic combines the power of technology and data to automate the…
In todayâs digital landscape thereâs a massive amount of content being created and shared online every day. Consumers whoâre already leading hyper-connected, mobile-first lifestyles are becoming much better at filtering…
As content marketing gains momentum, itâs no longer enough to have a piece of content on your website or blog and hope your target audience finds it. Thatâs where content…
Youâre creating content. Thatâs great. But guess what? About 60 per cent of content produced by brands is declared to be irrelevant, poor or failing to deliver, according to Havas…
Content recommendation or content discovery networks are usually sponsored links to content thatâs been created to sell a product or a service. Links such as âSponsored Contentâ, âAround the Webâ…
Each second of every day, about 59,394 Google searches take place, 7,553 Tweets are posted, and 772 Instagram photos are uploaded. In a world thatâs exploding with myriad types of…
Native advertising is all around you, and it has become a catchall in the digital advertising ecosystem globally and in India. In essence, native ads blend in seamlessly with editorial…
Native advertising has rapidly gained popularity among both publishers and advertisers because of its ability to satisfy the needs of both sides. Think about this: publishers are always on the…
Native advertising is one of the hottest trends in marketing and advertising today. It has not only emerged as a new source of advertising revenue for publishers, but also an…
The evolution of the Internet and the rise of new platformsâincluding social mediaâhave transformed how we find and consume content. If you think about traditional search, youâll know it involves…
Content marketing today is an essential component a brandâs overall marketing strategy. But there is still speculation on what works, how it works, and the results it can produce. So…
Content marketing is quickly gaining prominence; allowing marketers to flex their muscles with crisp content creation. But content can prove to be a recipe for disaster if itâs not done…
To understand how and why content marketing matters today, you need to understand what it can do for your brand, who your target audience is, and your content objective. Additionally,…
We live in an age where creative content rapidly spirals into a whirlpool of virality, grasping attention across social media platforms in a matter of minutes. In todayâs increasingly competitive…
Thereâs always something new stirring up the constantly evolving word of digital marketing. From the wide pool of emerging trends weâve pulled put a few that will rule the roost…
