Case Studies
Case Studies
Eros scores a blockbuster hit, with Skype
Eros International's Tanu Weds Manu Returns managed to score a superhit in cyberspace too, thanks to an innovative campaign that ran on Skype's PC and mobile platforms.
How TubeMogul helped make Cadbury the flavour of the season
TubeMogul's ability to incorporate all the needed ingredients; geographies, demographics and sites, helped Cadbury's flavourism campaign become a stirring success.
eBay gets Tata Nano merchandise trending and selling
The car that changed mobility for millions deserved an equally innovative approach to selling its merchandise. eBay, with its diverse capabilities, proved to be as agile as the vehicle.
MSN stars in new role
When Star Channels needed to raise numbers and engagement on their sites, MSN, with its massive viewership and assets, played a starring role in driving traffic and increasing content consumption.
Omega bonds with The Economist online
Omega and 007 have always been a winning combination; we added extended promos of the latest Bond saga to the mix and broadcast it exclusively on The Economist online, to create a viral that thrilled!