Mumbai – 11th December 2017: ContentdB, Asia’s first integrated native advertising management platform, won the Best Content Marketing Platform/Software award at the recently held Content Marketing Summit and Awards hosted by World Marketing Congress in Mumbai. ContentdB, ZIRCA’s proprietary platform, helps marketers manage their content campaigns across search (Google and Bing), social (Facebook, Twitter and LinkedIn) and content discovery networks (Outbrain, Taboola, Revcontent, Yahoo Gemini and Colombia) from a single dashboard.
“We are thrilled to receive this recognition from World Marketing Congress for our SaaS innovation,” said ZIRCA CEO Neena Dasgupta. “ContentdB provides marketers access to a comprehensive dashboard and a full-fledged campaign management tool at a touch of a button. Our product is an attempt to introduce transparency and standardization in native advertising.”
Currently, marketers face several issues when they’re running native campaigns across different digital platforms such as search, social and content discovery networks. For example, they lack a unified view of all their native campaigns across different digital platforms. This makes it difficult for them to collate data efficiently, and in a timely manner, in order to examine exactly how the same campaign is performing on different platforms.
“ContentdB’s value proposition lies in bringing efficiency to marketers’ native advertising campaigns,” said Vikas Dadoo, VP Content and Brand Solutions, ZIRCA. “ContentdB will be a trend-setter; enabling brands to drive better results from their investments in digital. At ZIRCA, we are constantly identifying growing trends and providing solutions to marketers so that they can take the best advantage of new platforms and technologies.”
About ZIRCA Digital Solutions Pvt. Ltd: ZIRCA is an independent global digital solutions company that provides cutting-edge digital advertising and content solutions to brands across industries. The company’s three key verticals—Content and Brand Solutions, Representation, and Platforms—work in tandem to unlock the value of its clients’ digital assets. The company’s diverse offerings range from strategic planning and branded content creation to programmatic and native advertising solutions. ZIRCA represents multiple global publishers and platforms, and enables them to monetize their multi-channel assets in India. The company exclusively represents several international brands include MSN, Bing, Skype, The Economist, Fast Company, Inc.com, Mail Online, and MediaMath in India. The company’s seasoned content team provides a spectrum of services ranging from content strategy and media planning to content development and amplification. For more details, please visit: www.zirca.in
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