It’s not just your calendar that’s changing, people are changing too. And with them change their needs you need to assess (and meet). That means keeping an eye on how the platforms consumers use evolve, as well as the latest in technology that can be applied.
- Video and live streaming
Thanks to the success of platforms like YouTube, Netflix, TikTok, and Twitch, video and live streaming have steadily grown in popularity over the last few years. According to HubSpot, 54 percent of consumers want to see more video content from a brand or business they support.
It’s not just those platforms either, video is in high demand on even social media like Facebook, LinkedIn, and Instagram. Make use of this to push your brand out to consumers in new ways using livestreams.
- Digital assistants and voice search
Thanks to both smartphones and smart speakers, digital assistants like Alexa, Siri, and Google Assistant have become both smarter and more in-demand over the last couple of years. According to Canalys, the global market for voice search devices grew 187 percent in Q2 of 2018. Because of that, the way search queries are posed has also changed, from fewer functional words to conversational sentences.
- Augmented Reality (AR)
Augmented Reality is the sort of technology you’ve probably heard of, but maybe think is too high-end to adopt in marketing practice On the contrary, it’s the sort of thing we actually see everyday, from Snapchat filters, to AR visual experiences specifically for headsets. The key in 2020 then is to push both VR and AR as storytelling tools for marketing, especially given that most smartphones have the capability to support that kind of content.
- Conversational marketing
Again, this is where AI is playing a big role. Not just with voice search, remember that you’re likely using conversational language every time you engage with a chatbot. Chatbots can now be implemented in a variety of purposes, whether that’s customer support, e-commerce queries, loyalty programs, and more. So if you want to keep up, content marketers need to learn how to adapt their digital content to be both informative and able to put a consumer at ease.
- Dynamic content
Personalization has taken a significant step up, to the point where each of us now has a customized Twitter or Instagram feed, or even the suggestions you see on an e-commerce site. Dynamic content then is imperative to attract a customer’s attention, something that can easily be done by pulling data gathered from various platforms. Even simple metrics like demographic, location, behaviours and preferences can drastically alter what you serve to each consumer.
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