Fast Company and Inc. magazines have named ZIRCA Digital Solutions the exclusive reseller of their digital and mobile portfolio in India and Southeast Asia. Through this partnership, ZIRCA will go beyond traditional representation to play a strategic role in strengthening local awareness and understanding of the two brands.
Fast Company and Inc. fall under the MANSUETO VENTURES umbrella – a media company dedicated to serving business leaders who are shaping the future of today’s economy. Known by advertisers as the premier source of thought leaders, influencers and business decision – makers – Mansueto Ventures supports B2B, finance, technology, auto, travel and luxury advertisers achieve their branding and marketing objectives.
Having been named the 5th Top Content Marketer on LinkedIn, Inc. is a go-to content hub for business builders of small- to medium- size companies. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and human resources – Inc. helps business owners and CEOs start, run and grow their businesses, as well as learn from their SMB peers. Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in business, technology, leadership, and design.
Neena Dasgupta, CEO and Director, ZIRCA said, “The challenges that the Asian advertising market faces are quite unique. Sales success is a function of the network strength within the advertising community, market knowledge and the ability to tailor premium advertising solutions to suit local markets. Our sales experts look forward to working jointly with the Inc. and Fast Company teams to help advertisers build their brands and move their products within the fast-growing business sector.”
Karan Kumar Gupta, Managing Director, ZIRCA added, “We are pleased to be representing Inc. and Fast Company. This partnership will play a pivotal role in consolidating our position as a premium Digital Solutions Company in India and in building our presence in Southeast Asia.”
Steven S. Suthiana, Global Head, Digital Media and Operations, Mansueto Ventures added, “We are happy to be associated with ZIRCA and are confident that it will leverage our extensive resources to create smart advertising solutions for brands and help us improve our presence in the key markets of India and Southeast Asia.”
About MANSUETO VENTURES
MANSUETO VENTURES is a publishing company dedicated to serving the business leaders who are shaping the future of today’s economy. MANSUETO VENTURES publishes Inc. and Fast Company, brands with different audiences, but similar challenges and goals. The company was founded in 2005 when Joe Mansueto bought Inc. and Fast Company.
MV’s customers are important and influential folks. And they currently have more than two million of them. Through a full complement of print, online, events, custom publishing and integrated marketing solutions, MANSUETO VENTURES offers the world’s leading advertisers the unique ability to build their brands and move their products within the fast-growing business sector.
About ZIRCA Digital Solutions Pvt. Ltd.
ZIRCA is an independent digital media and brand solutions company that helps brand custodians achieve digital excellence via custom advertising & content solutions.
ZIRCA represents multiple Indian and Global publishers and platforms and enables them to monetize their digital assets through digital media and sales evangelization. Their esteemed client list includes Microsoft, The Economist Group, Outbrain, TubeMogul among others. The Brand Solutions vertical of ZIRCA focuses on building content as a means of brand communication. It provides bespoke Content-led solutions and Rich Media solutions to brands.