The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves and discover alternative options to perform even mundane tasks. These changes affected not just individuals and homes but large corporations and industries. Like most sectors, the Food & Beverage Sector has also been significantly impacted by the pandemic. We at Zirca Digital Solutions have taken this opportunity to cull out some trends and highlight behaviour changes that have been prevalent.