Humans of Zirca

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Ashok Gupta


Dr. Gupta is a visionary who brings with him over three decades of experience across sectors of real estate, banking, mining, digital media, marketing and advertising. An astute businessman, spirited entrepreneur and dedicated philanthropist, he has continued to foster innovation by staying true to his work and ethical values. His experiences serving on the boards of several companies and non-profits, give Zirca an invaluable strategic advantage as it breaks new digital ground. In 2018, Dr. Gupta received an honorary doctorate degree from Ecole Supérieure Robert de Sorbon University, France, for his significant contribution in the field of Business Administration.

Karan Gupta

Managing Director

Karan Gupta is one of the youngest entrepreneurs to make a mark across diverse sectors including media, advertising and real-estate. Since he took on the mantle as a Co-founder of Zirca, Karan has driven conversations and secured strategic relationships for the company across the world. Under his watch, Zirca went from a representation-only organisation to an award-winning digital solutions company. With an eye for disruptive growth opportunities, global perspective and tech-first thinking Karan has enabled Zirca to become the preferred partner for a broad-reaching group of global companies such as Microsoft, The Economist and MediaMath.

Neena Dasgupta

CEO & Director

Few women exemplify the term ‘boss-lady’ like Neena. A true trailblazer in digital media and advertising, Neena has more than 20 years of experience building organisations that lead change in effective and efficient communications. After a decade with BBC Worldwide, Neena has nurtured Zirca from an inspired vision into a 150-strong, multi-million-dollar enterprise with a consistent winning streak. Neena is one of IMPACT 50’s Most Influential Women in Media (2019).

Abhijit Rajan

Creative Director – Creative IQ

Abhijit is a seasoned creative leader with over 15 years of experience across direct, print, film and digital advertising. Having honed his craft at leading global agencies, Abhijit has been instrumental in raising the creative bar for Zirca’s products and solutions. During his tenure, he has lovingly shaped Zirca’s Brand Solutions division into the creative powerhouse that is CreativeiQ. His team’s creative ability and digital knowhow continues to win the hearts of clients in India as well as overseas.

Jinesh Bhutta

Head – National Sales (Mumbai)

Jinesh packs over 11 years of sales experience in Digital Advertising. Currently, he leads the Revenue Management efforts for Zirca’s Representation (MSN and Fandom), Programmatic and Performance businesses. Jinesh has been with Zirca since inception. Prior to his current role, Jinesh led the domestic and outbound acquisition efforts for Microsoft Bing in India and played an active role in setting up the business in metros and non-metros. Jinesh started his digital advertising journey in 2009 and has worked with companies like Business Standard, Sify and Vdopia.