Digital Sales: Display & Programmatic

This is an individual contributor role, reporting into the Regional Head. Accordingly, the purpose and key expectations would be as follows:

Purpose:

To ensure identification, acquisition and development of clients for Media Math & MSN Programmatic business from the allocated market.

 

The key expectations of the role:

  • New Client acquisition translating to consistent achievement of revenue targets
  • Ensuring growth/expansion of existing accounts
  • Utilising ‘learnings’ pertaining to the biddable media market and industry trends to consistently improve sales conversions and account growth
  • Being compliant with organizational processes as well as partner requirements

 

Competencies required:  Knowledge, Skills, and Attitude:

Knowledge

Essential

  • Knowledge and Understanding of Digital Display advertising

Desirable

  • Understanding of Programmatic sales
  • Understanding of Performance based Advertising

Skills

  • Consultative selling technique. At a basic level, asking the right questions to determine what the client needs before pitching a solution
  • Analytical skills
  • Negotiation skills and the ability to handle objections.
  • Communication skills, both written and verbal

Attitude

  • Results driven and having a strong bias for action
  • Hunger to excel
  • Resilient and able to deal with pressure
  • Should demonstrate interpersonal skills when dealing with superiors, peers and clients
  • An extrovert with relationship management and networking ability

 

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