Mind the age gap: How consumer archetypes evolve with time

By February 9, 2021May 17th, 2021Research & Thought-pieces

Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there is heterogeneity in the apparent homogenous mass of audience. Marketeers today must adapt to different communication strategies within the same target group, catering to different mindsets. Read-on and know more about Zirca’s path-breaking solution to target audiences beyond just demographics.