Objective
The insights unit of the world’s largest social network, Facebook IQ, wanted to educate C-suite audiences about its Zero Friction Future initiative with sharp, informative and immersive content.
Approach
Zirca’s Representation team leveraged its partnership with The Economist, one of the world’s leading publications, to build a hub for bespoke sponsored content. Economist readers expect to be well informed about the world with a carefully selected global mix of stories. Since Facebook IQ’s offering product demanded the attention of key decision makers looking for a business solution, The Economist was a natural choice.
Delivery
The CreativeiQ team jumped in with powerful stories, easy-to-digest infographics in a simple, seamless digital experience that stayed faithful to Facebook’s brand standards.
Infographics | Reports | Articles
Results
organic website visits
direct, 39% search, 29% paid
faithfully adapted editorial style
visually consistent with existing brand guidelines
jump in quality leads
Zirca helped Economist Hub create a friction-free hub experience with immersive videos, informative infographics and engaging essays that seamlessly lead into Facebook IQ’s reports, guides and website.
