As social media continues to evolve, it is increasingly difficult for brands to achieve and maintain audience attention. To stand out, brands must make an immediate impact when marketing online.…
The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves…
During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged…
Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there…