Ungeek is a series of colourful, simplified, easy-to-absorb research reports and thought-pieces. These insights will be invaluable to the modernĀ marketer.

Maximising campaign performance with mindsets on Facebook

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As social media continues to evolve, it is increasingly difficult for brands to achieve and maintain audience attention. To stand out, brands must make an immediate impact when marketing online.…

Food & beverage trends in the new normal

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The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves…

Restart Trends During The Pandemic

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During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged…

Mind the age gap: How consumer archetypes evolve with time

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Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there…


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