Ungeek
Ungeek is a series of colourful, simplified, easy-to-absorb research reports and thought-pieces. These insights will be invaluable to the modernĀ marketer.
Maximising campaign performance with mindsets on Facebook
As social media continues to evolve, it is increasingly difficult for brands to achieve and maintain audience attention. To stand out, brands must make an immediate impact when marketing online. In this case, traditional targeting filters based on demographics are insufficient to achieve superior results. At Zirca Digital Solutions, we have implemented mindset-based consumer conversations to close the gap. Discover how it works.
Mind the age gap: How consumer archetypes evolve with time
Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there is heterogeneity in the apparent homogenous mass of audience. Marketeers today must adapt to different communication strategies within the same target group, catering to different mindsets. Read-on and know more about Zircaās path-breaking solution to target audiences beyond justĀ demographics.
Restart Trends During The Pandemic
During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged a bounce-back or are in a slow revival post the unlock phase.
Food & beverage trends in the new normal
The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves and discover alternative options to perform even mundaneĀ tasks.
As social media continues to evolve, it is increasingly difficult for brands to achieve and maintain audience attention. To stand out, brands must make an immediate impact when marketing online.…
The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves…
During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged…
Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there…
