Ungeek
Ungeek is a series of colourful, simplified, easy-to-absorb research reports and thought-pieces. These insights will be invaluable to the modernĀ marketer.
Mind the age gap: How consumer archetypes evolve with time
Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there is heterogeneity in the apparent homogenous mass of audience. Marketeers today must adapt to different communication strategies within the same target group, catering to different mindsets. Read-on and know more about Zircaās path-breaking solution to target audiences beyond justĀ demographics.
Restart Trends During The Pandemic
During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged a bounce-back or are in a slow revival post the unlock phase.
Food & beverage trends in the new normal
The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves and discover alternative options to perform even mundaneĀ tasks.
The COVID-19 pandemic has brought about profound changes to consumer behaviour. During the onset of the pandemic, consumers had to adapt quickly to find new ways to fend for themselves…
During the pandemic, a lot of businesses have taken a hit. However, some categories have been growing and continue to do so despite these adverse situations. Some categories have staged…
Traditionally marketeers target their audiences by demographics under the assumption that their mindsets are similar. Zirca Digital Solutions has crafted this paper as a wake-up call to marketeers that there…
