Thanks to the ongoing epidemic, there is a lot of instability in the current business environment. As such, branding, content marketing, and thought leadership have never been so important.
Thanks to Covid-19, entire workforces are now working remotely and many workers are even out of a job right now. Because they’re at home, media consumption is also up. They’re looking online for groceries, ways to homeschool their kids, upskilling themselves, information about the state of the epidemic, and just to stay entertained.
There is a time to push marketing and a time to pull.
Balance is key.
And in times where audiences may not want a full push sellhere, then pull marketing can slowly help.
What Is Pull Marketing?
Pull marketing is when you attract customers to your brand by appealing to their interests. When we care and are actually interested in a topic, we are able to learn faster and retain more information.
That’s not to say that push marketing shouldn’t be a part of your strategy, as well – it in fact, works better with its counterpart. Push, or direct, marketing is when you’re pushing your product out to a specific audience. PPC ads, landing pages, traditional advertising, and social media are all examples of push marketing.
While pull marketing can attract customers across a wide gamut, push marketing can give you more responsive marketing to a targeted audience.
Design an Effective Funnel First, Plan Content Around It
Successful pull marketing content focuses on utility and value for your reader. The fact that it’s helpful and interesting is what “pulls” customers to you.
After that, you have to focus on what call-to-action you’re pitching, in order to drive audience members to where they can get to the next step. How will you help them make the next decision in the customer journey? Here’s where you provide more in-depth information, answer more specific questions, and compel the person to move to the bottom of the funnel, maybe a sale?
It isn’t enough to just publish content either, you need to bring your own unique point of view and experience to it too.
For the full story, visit Search Engine Journal here.