Thought pieces
We do the hard thinking to help you succeed
Mind the age gap: how consumer archetypes evolve with time
For far too long, marketers have been working with the assumption that a particular demographic exhibits the same behavioural traits. But the insights revealed by ConsumeriQ’s Archetype Indicator bust that myth to help you diversify and focus your marketing investment.
Mind the age gap: How consumer archetypes evolve with time
For far too long, marketers have been working with the assumption that a particular demographic exhibits the same behavioural traits. But ConsumeriQ’s archetypal insights bust that myth to help you diversify and focus your marketing investment.
