ZDMP Privacy & Security Policy

ZDMP Privacy & Security Policy

Effective Date: Effective from 13/3/2019

Zirca Digital Solutions Private Limited (‘Zirca’) values the users of our website ‘www.zirca.in’ (the ‘Website’) and users utilising our services. Your privacy and trust are very important to us. We recognize that you may be concerned about our collection, use, and disclosure of the personally information (‘Personal Information’) that we collect when you use the Website or our services. This Privacy Policy describes the information that we collect from you, how we collect this information, and what we do with it after we collect it. By using the Website or by accepting our services you are accepting the practices described in this Privacy Policy. By using the Website or by accepting our services you also give consent to the use of your Personal Information by Zirca in accordance with the terms set out in this Privacy Policy. If you have any questions or comments regarding this Privacy Policy, please contact us at contact@zirca.com.  You may mark an e-mail to our grievance redressal officer reportgrievance@zirca.in.

This Privacy Policy is in accordance with the Indian Information Technology Act, 2000 and the Information Technology (Reasonable security and procedures and sensitive personal data or information) Rules, 2011 prescribed thereunder, including any amendments thereof (‘Applicable Law’).

 

DOES ZIRCA EVER MAKE CHANGES TO ITS ZDMP PRIVACY POLICY?

Zirca reserves the right to change and revise this Privacy Policy, and will post any substantial revisions on the Privacy Policy page of Zirca DMP (ZDMP). ZDMP is Zirca’s in-house system of Audience analytics for the Campaigns which Zirca executes on behalf of its Users on multiple platforms. Zirca encourages you to review this Privacy Policy regularly for any updates or changes. Your continued use of the Website and/or the Services will be subject to the then-current Privacy Policy. This Privacy Policy was last revised on 13/3/2019.

WHAT TYPES OF INFORMATION DOES ZDMP COLLECT FROM ME?

The Data points which are collected during your use of our Services are:

  • Drop Cookies;
  • Header information (if available);
  • Page URL/Domain (if available).

Zirca does not license this Technology to other companies.

HOW AND WHEN DOES ZDMP COLLECT THIS INFORMATION?

ZDMP collects information to provide better services to all our Users. We collect data at time of serving the impression and when Users visit advertiser’s website for analytical purposes. We collect the data by dropping a cookie and we store the information we collect with unique identifiers tied to the browser using cookie ID, application, or device which the User uses.

HOW DOES ZDMP USE MY INFORMATION?

ZDMP uses this data for:

  • Audience analytics like Post View attribution, platform wise attribution;
  • Campaign performance optimization at audience level;
  • To do audience optimization and activation via multiple DMP partners like Lotame, Bluekai etc.

WHAT ABOUT COOKIES?

The ZDMP service uses drop cookies and collects header information (if available) and Page/URL information (if available). A cookie is a small data file that Zirca transfers to the User’s computer’s hard disk for record-keeping purposes. We use cookies for Audience analytics like Post View attribution, platform wise attribution, Campaign performance optimization etc. Third-party Users on ZDMP may also place or read cookies on the User’s browser.

Most web browsers will accept cookies, but if you would rather prefer that we did not collect data in this way you can choose to accept all or some or reject cookies in your browser’s privacy settings. Rejecting all cookies means that certain features cannot then be provided to you and accordingly you may not be able to take full advantage of Website’s features or use the ZDMP service in its full potential. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

DOES THIS PRIVACY POLICY APPLY WHEN I ACCESS THIRD PARTY WEBSITES?

The Website, the ZDMP services contain links to third party websites. Your use of third party websites is subject to the terms of use and privacy policies located on such third party websites.

HOW DO iOS AND MacOS USERS LIMIT AD TRACKING AND OPT-OUT OF AD TRACKING ON THE ZDMP PLATFORM?

ZDMP’s ad platform is designed to protect your information and enable you to choose what you share. Ads that are delivered on Apple’s advertising platform may appear in the App Store on iOS, Apple News, and Stocks section. The following contextual information may be used to serve ads to iOS Users and MacOS Users:

 

Device Information: Your keyboard language settings, device type, OS version, mobile carrier, and connection type.

 

Device Location: If the Location-Based ZDMP Ad system service is enabled, then your location may be used to serve you geographically relevant ads. Your device location is not stored by ZDMP platform and profiles are not constructed from this information.

 

Searches on ZDMP platform:  When you search on the ZDMP platform, your query may be used to serve you a relevant Search Ad.

 

News and Stocks: The type of article you read is used to select appropriate ads.

 

Additionally, to ensure ads are relevant, the ZDMP platform creates groups of people, called segments, which share similar characteristics and uses these groups for delivering targeted ads. Information about you is used to determine which segments you are assigned to, and thus, which ads you receive. To protect your privacy, your information is used to place you into segments of at least 5,000 people.

 

In News and Stocks, the topics and publications associated with your News identifier, and the publications you allow to send you notifications are used to assign you to segments. No segments are created from search terms on the ZDMP platform.

 

In the ZDMP platform, the following information may also be used to assign you to segments:

 

Account Information: Your name, address, age, and devices registered to your account. Information such as your first name in your ID registration page, or salutation in your Account may be used to derive your gender.

Downloads: The, music, movies, books, TV shows, and apps you download.

Activities in Other Apps: App developers, subject to their own privacy policies and applicable laws, may provide information regarding your in-app purchases and activities such as game level completion.

Advertising: Your interaction with advertising delivered by ZDMP platform.

Other Segments: For specific advertising campaigns, advertisers may match information they have about users with ZDMP’s User information to create segments, which must contain at least 5,000 people. Advertisers can use an Advertising Identifier, or other information they have about users, such as a phone number or email to match users to segments on the ZDMP platform. During the match process, these identifiers are obscured to limit personally identifiable information being disclosed. To choose which segments they match users to, Advertisers may use information they have from interactions with users. This information is acquired and used subject to the Advertisers’ own privacy policies.

Zirca does not know or make available to advertisers information regarding your sexual orientation, religious beliefs, or political affiliations. No transactions data is accessible to the ZDMP platform, or is used for advertising purposes.

Zirca does not sell or otherwise transmit any personally identifiable information to third parties.

Information collected by Zirca is treated in accordance with this Privacy Policy.

View Your Advertising Preferences

About this Ad

To understand why a specific ad was shown to you on the ZDMP platform tap the “Ad” button on the ad. This will present the segments and other data, such as demographic information, that resulted in you receiving the ad

Ad Information

To see information about you that may be used to deliver targeted ads via the ZDMP platform, including the segments that you are in, on your iOS device open “Settings”, select “Privacy”, then select “Advertising”, and tap “View Ad Information.”

To see this information on macOS, open “System Preferences”, select “Security & Privacy”, open the “Privacy” tab, then select “Advertising”, and click on “View Ad Information”.

If you have Limit Ad Tracking enabled, the ZDMP platform does not have Ad Preferences data for you.

If you believe information about you is inaccurate, please update your ZDMP and Zirca account information.

Choose Your Advertising Preference

Opt-out of ads targeted based on your location

You may choose to opt out of receiving location-based advertising on your iOS device by opening “Settings”, tapping “Privacy”, tapping “Location Services”, tapping “System Services”, and sliding the “Location-Based Zirca Ads” switch to “off”.

On macOS, you may opt out of receiving location-based advertising by opening “System Preferences”, selecting “Security & Privacy”, opening the “Privacy” tab, selecting “Location Services” and unchecking the “Location-Based ZDMP Ad’s” box.

The ZDMP platform does not receive location-based information when you turn off Location Services on your device.

Opt-out of targeted advertising

You may choose to enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then “Advertising”, and sliding the Limit Ad Tracking switch to “On”. On macOS, you may enable Limit Ad Tracking by opening “System Preferences,” selecting “Security & Privacy”, opening the “Privacy” tab, selecting “Advertising”, and checking the “Limit Ad Tracking” box.

If you choose to enable Limit Ad Tracking, the ZDMP platform will opt your ZDMP ID out of receiving ads targeted to your interests regardless of what device you are using. Apps or advertisers that do not use the ZDMP platform but do use Zirca’s Advertising Identifier are required to check the Limit Ad Tracking setting and are not permitted by ZDMP guidelines to serve you targeted ads if you have Limit Ad Tracking enabled. When Limit Ad Tracking is enabled on iOS 10 or greater, this Advertising Identifier will be replaced with a non-unique value of all zeros to prevent the serving of targeted ads. It is automatically reset to a new random identifier if you disable Limit Ad Tracking.

Whenever you want to clear the data associated with your Advertising Identifier, you can simply reset it. To reset your Advertising Identifier on iOS, open “Settings”, tap “Privacy”, tap “Advertising”, and tap “Reset Advertising Identifier”. To reset your Advertising Identifier on macOS, open “System Preferences,” select “Security & Privacy”, open the “Privacy” tab, choose “Advertising”, and  click the “Reset Advertising Identifier” button.

If you enable Limit Ad Tracking, you may still receive the same number of ads, but the ads may be less relevant to you.

HOW DO ANDROID USERS LIMIT AD TRACKING OPT-OUT OF AD TRACKING ON THE ZDMP \PLATFORM?

BLOCK CERTAIN ADS

You can’t stop getting ads online, but you can remove some unwanted ads. You can also stop getting ads that are based on your interests and info.

STOP POP-UP ADS

You can turn off pop-up ads in Chrome and most other browsers. If you still see them, learn how to get rid of malware on Chrome.

REMOVE UNWANTED ADS

Blocking an ad stops you from seeing ads from that advertiser. If an advertiser has multiple websites, you might have to block several ads

Learn how to get your ad preferences on all your devices.

ON GOOGLE SERVICE

Next to an ad:

  • On Google Search on your phone or tablet, tap Info Information and then Why this ad. Turn off Show ads from [advertiser].
  • On YouTube, select Info Information and then Stop seeing this ad.
  • On Gmail, select Info Information and then Control ads like this and then Block this advertiser.

ON WEBSITES & APPS THAT PARTNER WITH GOOGLE TO SHOW ADS

  • At the top right of an ad, select Remove and then Stop seeing this ad.
  • At the top right of an ad, select Remove and then Report this ad.
  • You can also let us know about ads that violate our policies.

TURN OFF PERSONALIZED ADS

  • Go to the Ad Settings page.
  • Choose where you want the change to apply:
  • On all devices where you’re signed in: If you aren’t signed in, at the top right, select Sign in. Follow the steps.
  • On your current device or browser: Stay signed out.

TURN OFF AD PERSONALIZATION.

You can also turn off personalization for your browser by installing the Interest-Based Ads Opt Out extension.

Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.

STOP GETTING PERSONALIZED ADS ON NON-GOOGLE WEBSITES & APPS

  1. Go to the Ad Settings page.
  2. Uncheck the box next to “Also use your activity & information from Google services to personalize ads on websites and apps that partner with Google to show ads.”
  3. If you don’t see a checkbox, this setting is already off because of another setting or your administrator.

WHAT DOESN’T CHANGE

Blocking a Google ad or turning off ad personalization can’t:

  • Stop all ads: If you turn off personalization, Google ads will use info like your general location or the content of the website you’re visiting.
  • Change other networks’ ads: Your Google ad settings don’t change other ad networks.

Update your settings on signed-out devices: Learn how to get your ad preferences on all your devices.

  • Keep your signed-out preferences without cookies: If you delete your cookies or use a browser that blocks cookies, your ad settings won’t apply.
  • To clear your cookies without losing your settings, install the Protect My Choices extension.
  • Most mobile devices don’t use cookies. On your phone or tablet, check for settings about interest-based ads, ads personalization, or ad identifiers.

Back to Top