Anand Thakur, a senior industry professional, has been roped in for Aidem’s recently launched Digital Brand Solutions arm, ZIRCA Digital Solutions. Unlike most networks in the industry, ZIRCA aims at leveraging on Video, Mobile & Web to grab the audience’s attention with endless engagement capabilities using the platform of content. The philosophy on which ZIRCA has built its business is – Its all about Content! The digital explosion is around need for content and the users exist to engage with the relevant content.
ZIRCA is working on bringing the desired content to the relevant user using the various platforms available today.
Anand comes with more than 8 years’ experience in the Digital Media space. He will be heading the sales function for ZIRCA Digital Solutions and will also look into data & technology partnerships and sales strategy.
Before joining ZIRCA, Anand was Account Manager for BBC Worldwide. At BBC, he was deeply involved in analyzing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches.
Prior to BBC Worldwide, Anand was a part of pilot team of Star Interactive to strengthen Star India’s digital presence, developing best practices and benchmarking initiatives for video ads.
Speaking on his new responsibility, Anand said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in the Indian Media. More and more brands are migrating from traditional media to online and mobile platforms while those who are already present on digital are seeking ways to exploit to medium to the utmost. I am very happy to join ZIRCA Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content & research. With its distinct product differentiation, ZIRCA will add value to brands through engagement. Besides, Aidem, with its extensive experience and track record with digital brands like Microsoft Advertising, The Economist Online, GETIT & Eros Now makes for an incredible platform for ZIRCA. Hopefully, it will throw up a new set of challenges for me. I am eagerly looking forward to this new role.”
Neena Dasgupta, Sr. Vice President, ZIRCA Digital Solutions, added, “We are extremely excited to have Anand on board, as a part of our leadership team to spearhead the Sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.
ZIRCA Digital Solutions has already roped in a handful of versatile advertisers – some of them being Dell, NGC & Adidas.
ZIRCA offers advertisers a unified, seamless customer experience across web & mobility touch points that aligns with core brand attributes and reaches & engages with the right target audience. Today’s advertisers and agencies are faced with the increasing challenge of breaking through the clutter to engage with their audience. Apart from diverse yet relevant inventory, ZIRCA’s content creation and distribution solutions helps them create immersive brand experiences that are more like content, less like ads.