The International Achiever’s Conference (IAC) held in Bangkok, Thailand earlier this month awarded Mr. Ashok Kumar Gupta, Chairman, ZIRCA Digital Solutions, the fastest growing Indian company excellence award for their outstanding achievements, at the 8th international achievers summit on Global Business Opportunities. The International Achievers Conference (IAC) concentrates on how achievers can help the economic infrastructural development of the country.
Zirca, an independent digital solutions company was founded in April 2012 with a vision to enable digital communications using advertising solutions and content strategies. The company is structured under Representation, Platforms, Content & Brand Solutions covering the complete range between demand and supply of the digital ecosystem.
ZIrca has worked with most of the leading marketing companies and the major brands over the last 4 years gaining a leadership position with the solutions they bring to the table. The company is connected to over 3,000 advertisers and has some of the most reputed publishers and technologies such as MSN, Skype, Outlook, Bing, The Economist group, Outbrain, Fast Company, and INC.com, as their exclusive business partner in India and SE Asia. Their programmatic business is uniquely focused on creating a premium exchange given the kind of work they have done for partners within India and outside of India. They are the only company with business partnerships across Search, Display, Discovery and Content Integrations in India.
Zirca is unveiling three primary projects within the next couple of months with over 2 million dollar investments across these projects. It will uniquely place them within the content and programmatic ecosystem with new metrics and new measurements to their credit.
The digital marketing industry in India is growing at 47.5% YOY with worth more than $68 billion and the country’s ongoing digital transformation testifies the immense potential this market holds for new-age marketing solutions. For India’s young, internet savvy population, this is the perfect engagement medium and presents great opportunities for various brands to interact with their consumers.
“It is a matter of utmost pride for us to be recognized by IAC for this award. In less than three years of our existence as an independent solutions provider, we have become a rapidly growing organization with a team of over a 100 young digital enthusiasts working on cutting edge digital areas of display advertising, programmatic and content marketing, helping brands to maximize their digital objectives with their strategic approach and creative execution. The ongoing growth of our clients in the region is the biggest testimony to our success” Neena Dasgupta, CEO, ZIRCA Digital Solutions.