Zirca strengthens executive team; hires new AVP – Sales for Southeast Asia and North Asia

By March 18, 2021Resources

Zirca Digital Solutions – the digital media and content solutions company recently appointed Vienna Thompson as Associate Vice President – Sales to lead their Content & Representation businesses in Southeast Asia and North Asia. Vienna will be operating from Zirca’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding to the core business of representation and demand management for marketers targeting India as a part of their key markets.

“I’m excited about joining Zirca during its growth phase. I am looking forward to contributing to the company’s growth in this market and applying my experience in implementing consistent sales processes,” said Vienna Thompson.

Vienna Thompson joins ZIRCA from Play Communications, where she had a long stint. In her lost role at Play Communications, as Regional Business Director, Vienna led the agency’s APAC expansion and provided strategic and creative new-media solutions for Group M agencies and clients across the SEAO Region. Previously she was Account Director at Momentum Worldwide. Thompson brings experience managing high sales engagements, as well as the development and execution of go-to-market strategies.

“I’m delighted to welcome Vienna to the ZIRCA team,” said Neena Dasgupta, CEO, ZIRCA Digital Solutions. “Her leadership will be a great asset to ZIRCA as we continue to expand our offerings in SEA.”

ZIRCA set up the Singapore office in October 2015 as a part of their global expansion plan.

“Neena and I have been working exclusively on the strategic approach of expansion for about a year and Singapore is the first part of the execution. An acquisition is next on the cards. We will add two more offices in the region by the end of the year and later expand into Europe. We are currently working on a research-based project in the content space which will be announced soon. This tool will give brands an edge by seamlessly marrying technology with content,” added Karan Kumar Gupta, MD, ZIRCA Digital Solutions.

ZIRCA Digital Solutions currently handles some of the most esteemed publishers and platforms in the digital space viz. Microsoft, The Economist Group, Fast Company, Inc., Outbrain, Mediamath among others.

About ZIRCA Digital Solutions Pvt. Ltd.

ZIRCA is an independent digital media and brand solutions company that helps brand custodians achieve digital excellence via custom advertising & content solutions.

ZIRCA represents multiple Indian and Global publishers and platforms and enables them to monetize their digital assets through digital media and sales evangelization. Their esteemed client list includes Microsoft, The Economist Group, Outbrain, among others. The Brand Solutions vertical of ZIRCA focuses on building content as a means of brand communication. It provides bespoke Content-led solutions and Rich Media solutions to brands.