Zirca, an independent digital solutions company, has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website.
Currently reaching more than 238 million unique visitors across the globe every month, 6.7 million of whom are based in India; MailOnline offers a unique showcase to breaking news and investigations as well as show-business, political, travel and health stories. It has newsrooms in London, New York, Los Angeles and Sydney and publishes over 1600 news stories, 19,540 photographs and 650 videos each and every day.
“News consumption is dynamically changing across the world and India is no exception. The country is on the cusp of digital transformation and we fully believe in the high potential the market holds for MailOnline”, said Neena Dasgupta, CEO Zirca. “We are confident that through our collaborative approach we will be successful in creating and delivering cutting-edge digital marketing solutions for the Indian market”, she added.
“With nearly 7 million unique visitors per month, India is a very important market for MailOnline. We look forward to Zirca connecting India’s leading advertisers to MailOnline’s highly engaged and valuable readership” said James Leaver, General Manager, International, MailOnline.
About Zirca Digital Solutions Pvt. Ltd:
ZIRCA is independent digital media and brand Solutions Company that helps brand custodians achieve digital excellence via custom advertising and content solutions. Zirca was founded in 2012 by Aidem Ventures to service its digital businesses and to foray into content solutions. ZIRCA represents multiple Indian and global publishers and platforms, and enables them to monetize their digital assets through digital media and sales evangelization. Their esteemed client list includes Microsoft, Bing, MediaMath, The Economist Group, Outbrain, Bing, Adform, Fast Company & Inc.com among others.